How to Create a Brand? Step 1 – The Basics
Today we start a series of posts about the step by step to create a fashion brand. From the business model to […]
Month: March 2016
The Guide to Master a Fashion MA
Thinking of going abroad to get an MA degree in fashion? Then this post is for you! The tips come from my […]
Who’s Who: Pat McGrath
She is so famous that Disney made a cartoon of her in the video of its partnership with Barneys, in 2012. In […]
Time for a Change: the New Fashion Calendar
The autumn/winter 2016-17 season is over and, unsurprisingly, the main subject was the change in the fashion calendar. New York and London […]
Top 10 Collections of Autumn/Winter 2016-17
Valentino: it’s like going into a fashion fairy tale and never want to wake up. Maria Grazia Chiuri and Pierpaolo Piccioli found […]
It’s in the Bag
A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value […]
Archetype Branding Books
Interested in reading more about archetypes and their application to branding strategy? Here goes a list of the essential titles about the […]
Super Models by Annie Leibovitz
Amongst the many amazing pictures from Annie Leibovitz’s “Women” exhibition, that I saw a few weeks ago, the most memorable ones to […]
Vintage Time: M.A.C Spice Lip Liner
As Chanel Vamp, M.A.C Spice lip liner was one of those beauty icons of the 1990s. It’s still a hit 20 and […]