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Month: September 2016

2016-09-292018-06-07Archetypes

Archetypes: The Ruler

Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All […]

2016-09-232016-09-20Who's Who

Who’s Who: Orlando Pita

Orlando Pita is a kind of hair rock star. The Cuban born stylist can be easily seen at the backstage of the […]

2016-09-222018-06-07Archetypes

Archetypes: The Creator

The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there […]

2016-09-202016-09-18Products & Treatments

Best of: Moisturisers for Sensitive Skin

Both Uriage Roséliane Crème Anti-Rougers and La Roche Posay Rosaliac AR Intense are targeted for sensitive skin, with ingredients formulated to calm […]

2016-09-192016-09-18Icons & Inspirations

Inspirations: Red Nail Polish

When in doubt, choose red! Even with all the trends and tons of colours to pick, red nail polish always makes a […]

2016-09-162016-09-17Dream Spas

Dream Spas: Le Sereno, St. Barths

The island of St. Barths, in the Caribbean, is best known as a celebrity spot. However, there is plenty of places to […]

2016-09-152018-06-07Archetypes

Archetypes: The Caregiver

Mother Teresa and Pope Francis. Princess Diana (after the divorce) and Angelina Jolie (after adopting the 1st child and becoming a UN […]

2016-09-132016-09-09Brands We Love

Brands We Love: NARS

When we think about NARS, immediately comes to mind a ton of different colours in sophisticated, minimalist packages, bold ads and cult […]

2016-09-122016-09-08Icons & Inspirations

Icons: Christy Turlington

Besides being a classic beauty, (Metropolitan Museum nominated her as the face of the 20th century) and having a striking smile, Christy […]

2016-09-092016-09-03Who's Who

Who’s Who: Peter Phillips

The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and […]

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  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
  • Retail Apocalypse or Lack of Brand Identity?
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