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Month: June 2018

2018-06-21Career

Entrepreneurial Lessons: Mermaid Stories

Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic […]

2018-06-15Career

Entrepreneurial Lessons: Carolyn Newman, Hair Colour and Education Consultant

Carolyn Newman loves the technical aspect of hair colouring but she also loves educating young hairdressers about the science and art of […]

2018-06-08Career

Entrepreneurial Lessons: Dr.Om Prawarisa, Founder of OM Skincare

Dr. Om Prawarisa is one of these people who knows what they want to do with their lives since childhood: to create […]

2018-06-072018-07-02Branding, Cases & Strategies

How to Balance the Emotional and Rational Sides in Brand Building

We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand […]

2018-06-012018-05-25Career

Entrepreneurial Lessons: Andy Jefferies, Co-Founder of Dock & Bay

Reinventing the beach towel. That was the quest of two friends that loved to travel the world and wanted to create a […]

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Recent Posts

  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
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