Stay True to Your (Brand’s) Heart
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]
Author: Mirela de Lacerda
Real Brands vs Perfect Brands
Diverse. Inclusive. Sustainable. Authentic. These are the current magical words to describe any brand willing to be well viewed by consumers. Let’s […]
How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Retail Apocalypse or Lack of Brand Identity?
“Retail apocalypse” has become a ubiquitous term when we talk about the drastic changes happening on the high street. The latest reports […]
Branding Sources: Books and Podcasts
Here goes a list of books and podcasts that can surely bring some positive ideas and help to prepare yourself for the […]
How to Keep Consumers Engaged
In today’s overcrowded market, we can agree that brand loyalty is a massive challenge which doesn’t mean you shouldn’t aim to have […]
Entrepreneurial Lessons: Sabinna Rachimova, Founder of Sabinna
Sabinna Rachimova has always been interested in craftsmanship and from an early age learned how to crochet, knit and sew from her […]
Entrepreneurial Lessons: Vilija Buteniene, Co-Founder of Huedash
Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and […]
3 Essential Questions to Answer Before Launching a Business
Are you planning to launch a business? Before going ahead with the idea, here is a quick guide with 3 essential questions […]
Entrepreneurial Lessons: Jessica Kruger, Founder of Luxtra Bags
Fashion has always been a passion for Jessica Kruger but from a young age she knew if she would ever venture in […]