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Author: Mirela de Lacerda

2019-12-112019-12-11Branding

Stay True to Your (Brand’s) Heart

December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]

2019-11-182019-11-18Branding

Real Brands vs Perfect Brands

Diverse. Inclusive. Sustainable. Authentic. These are the current magical words to describe any brand willing to be well viewed by consumers. Let’s […]

2019-09-042019-09-04Archetypes

How to Build an Archetypical Brand?

“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]

2019-08-122019-10-03Branding

Retail Apocalypse or Lack of Brand Identity?

“Retail apocalypse” has become a ubiquitous term when we talk about the drastic changes happening on the high street. The latest reports […]

2019-08-062019-08-06Branding

Branding Sources: Books and Podcasts

Here goes a list of books and podcasts that can surely bring some positive ideas and help to prepare yourself for the […]

2019-07-032019-07-03Cases & Strategies

How to Keep Consumers Engaged

In today’s overcrowded market, we can agree that brand loyalty is a massive challenge which doesn’t mean you shouldn’t aim to have […]

2019-06-212019-06-21Career

Entrepreneurial Lessons: Sabinna Rachimova, Founder of Sabinna

Sabinna Rachimova has always been interested in craftsmanship and from an early age learned how to crochet, knit and sew from her […]

2019-05-302019-05-30Career

Entrepreneurial Lessons: Vilija Buteniene, Co-Founder of Huedash

Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and […]

2019-05-092019-05-09Business, Fashion

3 Essential Questions to Answer Before Launching a Business

Are you planning to launch a business? Before going ahead with the idea, here is a quick guide with 3 essential questions […]

2019-05-022019-05-02Career

Entrepreneurial Lessons: Jessica Kruger, Founder of Luxtra Bags

Fashion has always been a passion for Jessica Kruger but from a young age she knew if she would ever venture in […]

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Recent Posts

  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
  • Retail Apocalypse or Lack of Brand Identity?
  • Branding Sources: Books and Podcasts

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