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My memories of Clarins products come from childhood. I remember watching my mother applying this “luxury” sunscreen to avoid dark spots. The packaging wasn’t special and had too much text (probably in different languages), however, you could tell there was something “scientific” about that lotion. Years went by and I kept an eye on the brand, one of the biggest in France since the Medicine grad student Jacques Courtin-Clarins opened in 1954 the first Clarins Institute de Beauté in Paris.
Even after over 60 years in the market, the company still follows the same philosophy of love and respect for women’s beauty. Actually, Jacques started to create plant-based formulas thinking in our happiness, as he believed they offered solutions for common cosmetic issues. If you browse the Ingredients Glossary in the website, will find that sunflower, water lily, rosemary, jojoba, Sequoia leaf, chamomile and fruits like raspberry, tomato and kiwi are the base for different skincare lines. Synthetic ingredients don’t take part in the formulas and since 1987 the company doesn’t test on animals, which shows how Clarins is ahead of the organic/environmental conscious trend.
From anti-aging products to moisturizers, contour treatments and even invigorating lotions and oils there is always the vision to improve the skin appearance/texture and provide well-being to customers. This is one of the reasons that you may have seen a Clarins spa close to a counter or inside resorts all over the world!
In the last decades, the company invested in expansion, with the inclusion of makeup lines, My Blend range and fragrance divisions (Thierry Mugler and Azzaro licensing), but managed to keep the family control. Jacques sons’, Christian and Olivier, are in charge and have the help of heirs Virginie, Claire, Prisca and Jenner to make a lot of PR thanks to their it girl status!
Note: Clarins wasn’t Jacque’s surname but a character he played in school and later used to name the brand. He got so lucky that by mid 1970s it was added to his ID card, and he became Jacques Courtin-Clarins!