How to Keep Consumers Engaged
In today’s overcrowded market, we can agree that brand loyalty is a massive challenge which doesn’t mean you shouldn’t aim to have […]
Category: Cases & Strategies
Sustainability for Meaningful Brands
What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of […]
How to Balance the Emotional and Rational Sides in Brand Building
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand […]
The Ideal Customer Myth
Do you know who is your customer? The usual answer is yes, followed by a description too vague or too aspirational. Needless […]
Snapchat: How to Use
Snapchat is the social media everyone is talking about. With a fast growth, constant innovation and an average of 10 billion video […]
Shopping with Whatsapp
You already use Whatsapp to talk to friends and family, are part of many groups, share pictures, videos, links, memes, jokes… So, […]
A New Era at Calvin Klein?
If you are old enough to remember the buzz around CK One perfume, will also remember how Calvin Klein ruled the 90s. […]
How to Create a Social Media Strategy
You can be either a startup or an established company but social media is, for sure, a crucial part of your marketing. […]
Open Letter to Miuccia Prada
Dear Miuccia, I would like to start this letter by saying that you are one of the reasons I have a […]
Fashion Musical Chair vs. Brand Image
I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]