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The first product from Fresh that I tried was the Sugar Lip Treatment, that I got as a sample at Sephora and immediately fell in love with. I hate the feeling of dry lips and have tested tons of lip balms but this really stood out as the moisture effect lasts for hours! The tinted versions are perfect to replace lipstick or gloss (mine is Rosé).
Then, I bought the Seaberry Restorative Body Cream and was also love at first sight, I mean, application! The lotion has omegas 3,6,7 and 9, some antioxidants and is easily absorbed. So now Fresh is one of my favourite prestige brands and my wish list just grows…
If you don’t know it yet, the company, part of LVMH, was founded 22 years ago in Boston by Lev Glazman and Alina Roytberg, who just wanted to create a line of artisanal soaps (the best-seller Oval Soap Collection). Because they were very curious and interested in testing natural ingredients, one thing led to another and soon ranges made with sugar, soy, milk and rice were available.
All of them are hits and keep the brand philosophy of promoting sensorial experiences that are both indulgent and efficient. One of the best examples is the Crème Ancienne, a formula inspired in the first certified lotion to renew the skin, used in the 2nd Century by physician and emperor Marcus Aurelius. Lev and Aline went all the way to the Czech Republic and searched in monasteries to find the right ingredient list. Can you see why the products are real indulgences?
In the US, Fresh has its own stores in cities like New York, Boston, Los Angeles and Las Vegas and is available at Sephora, Barneys and Neiman Marcus. Here in London, there are shops in Marylebone, Covent Garden and inside Harrods, besides the e-commerce. Check it out: www.fresh.com/UK
Wish list
– Sugar Rose Lip Treatment SPF 15
– Seaberry Restorative Body Cream
– Lotus Youth Preserve Face Cream
