How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]
Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All […]
The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there […]
Mother Teresa and Pope Francis. Princess Diana (after the divorce) and Angelina Jolie (after adopting the 1st child and becoming a UN […]
‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’ The iconic quote […]
The friend who is always there for us, the girl next door, the regular worker and the model citizen. All of them […]
From Merlin to Harry Potter, Mary Poppins and Samantha in ‘Bewitched’, our obsession with everything magic comes from way back. Nevertheless, the […]
Revolutionary, rebel, outlaw and even villain. The names associated with the archetype are not very flattering, but this doesn’t mean it has […]
Courage, determination and strength. From Hercules to Superman, going through Luke Skywalker, and all the heroes from comics and fiction, the archetype […]
The Sage believes that knowledge is never enough. Maybe it is one of the easiest archetypes to define since it is instantly […]