Archetypes: The Explorer
A person that goes on a journey to find his own identity. That’s the perfect translation of the Explorer archetype. Freedom, independence […]
A person that goes on a journey to find his own identity. That’s the perfect translation of the Explorer archetype. Freedom, independence […]
Starting this week, I will talk about each of the 12 archetypes and their application to the fashion and beauty industries. Let’s […]
When I started looking for a job after the MA, I must have sent my CV to dozens of places, in less […]
Replace the founder of a brand, especially when he is still alive, is one of the most challenging duties in terms […]
Interested in reading more about archetypes and their application to branding strategy? Here goes a list of the essential titles about the […]
In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]
It all started in 2011 when I was doing marketing consulting for some fashion brands back in Brazil. Most of them didn’t […]
I have already talked about the importance of establishing an emotional bond with consumers and how a well-defined identity is essential to […]
What brands like Coca-Cola, Starbucks, Apple, Disney and Chanel have in common? Not just a very clear identity, easy to recognize and […]
Answer quickly: what is the item of clothing that best represents the English weather? The trench coat, of course! And who makes […]