branding – Page 5

Maria Grazia Chiuri at Dior. Until When?

Until a couple of years ago, I knew by heart the names of the creative directors of the main luxury brands, even […]

If you are old enough to remember the buzz around CK One perfume, will also remember how Calvin Klein ruled the 90s. […]

You can be either a startup or an established company but social media is, for sure, a crucial part of your marketing. […]

Last but not least: let’s talk about branding! There are many strategies to create the brand identity and I have posted about […]

Replace the founder of a brand, especially when he is still alive, is one of the most challenging duties in terms […]

I try not to be this person who keeps a nostalgic vision but every time I think about the current status of […]

Interested in reading more about archetypes and their application to branding strategy? Here goes a list of the essential titles about the […]

In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]

It all started in 2011 when I was doing marketing consulting for some fashion brands back in Brazil. Most of them didn’t […]

This post was inspired by a video on the extinct Style.com where Tim Blanks revives the boom of Tom Ford at Gucci, […]