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Tag: fashion entrepreneurship

2019-08-062019-08-06Branding

Branding Sources: Books and Podcasts

Here goes a list of books and podcasts that can surely bring some positive ideas and help to prepare yourself for the […]

2018-09-042018-09-04Business

The 5 Essential Steps to Launch a Brand

You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing […]

2018-04-202018-04-20Career

Entrepreneurial Lessons: Hasna Kourda, Founder of Save Your Wardrobe

How many times have you looked at your wardrobe in the morning and repeated: “I have nothing to wear”, despite having tons […]

2016-07-272016-09-06Career

Entrepreneurial Lessons: AWAYTOMARS

100% collaborative fashion. This is the goal of AWAYTOMARS, an online platform launched in 2015 by Brazilian economist Alfredo Orobio, focusing on […]

2016-07-072018-03-28Career

S.O.S Entrepreneurs

You may still be planning your journey into entrepreneurship or have decided to take the plunge and go after a dream or […]

2016-04-282018-12-03Business

How to Create a Brand? Step 7 – Branding

Last but not least: let’s talk about branding! There are many strategies to create the brand identity and I have posted about […]

2016-04-212016-09-04Business

How to Create a Brand – Step 6: Marketing & Communications

Have you ever thought about how many brands we are exposed to on a daily basis? And how many do you really […]

2016-04-142016-09-03Business

How to Create a Brand? Step 5 – Collection Development

Material research, theme definition, order placement, delivery dates… The collection development goes way beyond drawing beautiful sketches (by the way, an uncommon […]

2016-04-072016-09-04Business

How to Create a Brand? Step 4 – Production

We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, […]

2016-03-172016-09-04Business

How to Create a Brand? Step 1 – The Basics

Today we start a series of posts about the step by step to create a fashion brand. From the business model to […]

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Recent Posts

  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
  • Retail Apocalypse or Lack of Brand Identity?
  • Branding Sources: Books and Podcasts

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