Branding Sources: Books and Podcasts
Here goes a list of books and podcasts that can surely bring some positive ideas and help to prepare yourself for the […]
Tag: fashion entrepreneurship
The 5 Essential Steps to Launch a Brand
You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing […]
Entrepreneurial Lessons: Hasna Kourda, Founder of Save Your Wardrobe
How many times have you looked at your wardrobe in the morning and repeated: “I have nothing to wear”, despite having tons […]
Entrepreneurial Lessons: AWAYTOMARS
100% collaborative fashion. This is the goal of AWAYTOMARS, an online platform launched in 2015 by Brazilian economist Alfredo Orobio, focusing on […]
S.O.S Entrepreneurs
You may still be planning your journey into entrepreneurship or have decided to take the plunge and go after a dream or […]
How to Create a Brand? Step 7 – Branding
Last but not least: let’s talk about branding! There are many strategies to create the brand identity and I have posted about […]
How to Create a Brand – Step 6: Marketing & Communications
Have you ever thought about how many brands we are exposed to on a daily basis? And how many do you really […]
How to Create a Brand? Step 5 – Collection Development
Material research, theme definition, order placement, delivery dates… The collection development goes way beyond drawing beautiful sketches (by the way, an uncommon […]
How to Create a Brand? Step 4 – Production
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, […]
How to Create a Brand? Step 1 – The Basics
Today we start a series of posts about the step by step to create a fashion brand. From the business model to […]