How Chanel 2.55 Bag Inspired a Trend
When Chanel created the iconic 2.55 bag, all she wanted was to free a woman’s hand from holding clutches. The rectangular, quilted model, […]
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The Essence of Chanel
Anyone who knows a little bit of fashion history is aware of Coco Chanel’s trajectory: an orphan girl who was abandoned in […]
Stay True to Your (Brand’s) Heart
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]
What is the Identity of Your Brand?
What brands like Coca-Cola, Starbucks, Apple, Disney and Chanel have in common? Not just a very clear identity, easy to recognize and […]
Brand Mindset. What’s Yours?
The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, […]
Who’s Who: Peter Phillips
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and […]
Archetypes: How to Use – Part 2
In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]