How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Search Results for: natura
Branding Sources: Books and Podcasts
Here goes a list of books and podcasts that can surely bring some positive ideas and help to prepare yourself for the […]
Entrepreneurial Lessons: Vilija Buteniene, Co-Founder of Huedash
Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and […]
Sustainability for Meaningful Brands
What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of […]
Entrepreneurial Lessons: Adriana Chede, Jewellery Designer
Follow your instincts! It’s the main advice from jewellery designer Adriana Chede, founder of the namesake brand, created when she was only […]
Entrepreneurial Lessons: Emilie Le, Founder of Luckyface
You probably have heard about Korean beauty and its wonderful products, but if you live in the UK finding a place specialised […]
Entrepreneurial Lessons: Mathilde Gauvain, Founder of MYTHYN
After noticing how sensitive her skin has become, Mathilde Gauvin started to make her own cosmetics and bath products. The passion for […]
Entrepreneurial Lessons: NINI Organics
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural […]
Entrepreneurial Lessons: Mermaid Stories
Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic […]
Pleasure to Meet: Weleda
In 1921, when the cosmetic industry couldn’t even imagine the concept of natural beauty, Rudolf Steiner and Ita Wegman joined forces to […]