Open Letter to Miuccia Prada
Dear Miuccia, I would like to start this letter by saying that you are one of the reasons I have a […]
Search Results for: prada
Prada: Fashion and Subversion
Art and fashion have a complicated relationship. While some argue that fashion is a form of art, others reject the idea completely. […]
How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Archetypes: The Ruler
Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All […]
Archetypes: The Creator
The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there […]
Brexit: Expectations about the Fashion Industry
Last Friday, I woke up with the sad news that UK chose to leave the European Union. Even though I wasn’t completely […]
Who’s Who: Guido Palau
Like Pat McGrath, Guido Palau has so much prestige in the industry that he also got a cartoon for the Barney’s video in […]
The Intern Life
Everyone knows that an internship is one of the best ways to gain experience and enter the market, regardless of the area […]
Time for a Change: the New Fashion Calendar
The autumn/winter 2016-17 season is over and, unsurprisingly, the main subject was the change in the fashion calendar. New York and London […]
Top 10 Collections of Autumn/Winter 2016-17
Valentino: it’s like going into a fashion fairy tale and never want to wake up. Maria Grazia Chiuri and Pierpaolo Piccioli found […]