The Perfect World of Stella McCartney
Everybody knows Stella McCartney’s trajectory: raised on a farm, in England’s countryside, Paul and Linda’s daughter learned to value nature and animals […]
Search Results for: stella mccartney
How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Accessories for Pet Lovers
It all started when I met Hector Browne, the dog-shaped bag from Thom Browne, who strolled around with Cathy Horyn during Paris […]
Archetypes: The Innocent
Starting this week, I will talk about each of the 12 archetypes and their application to the fashion and beauty industries. Let’s […]
How Chanel 2.55 Bag Inspired a Trend
When Chanel created the iconic 2.55 bag, all she wanted was to free a woman’s hand from holding clutches. The rectangular, quilted model, […]
Who’s Who: Charlotte Tilbury
She was just 13 when found about the power of a good mascara. From there, decided that was going to use makeup […]
Archetypes: How to Use – Part 1
It all started in 2011 when I was doing marketing consulting for some fashion brands back in Brazil. Most of them didn’t […]
Mind the Gap
When we think about fast-fashion, there’s no shortage of names: H&M, Zara, Topshop… But until the 1990’s, when the term didn’t even […]