The Positioning of Tom Ford
This post was inspired by a video on the extinct Style.com where Tim Blanks revives the boom of Tom Ford at Gucci, […]
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Who’s Who: Tom Pecheux
If you have noticed an improvement in Estée Lauder’s makeup ranges in the last couple of years, Tom Pecheux is the […]
How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Brand Meaning vs Brand Buzz
When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]
Inspiration: Purple Eyeshadow
At first sight, purple eyeshadow can be a little over the top, especially the bright violet tones. However, if we choose more […]
Best of: Red Lipstick
Everybody has a favourite red lipstick and for a while, mine was Guerlain Rouge G Gigi, a pinkish-red with blue undertones that is […]
Who’s Who: Charlotte Tilbury
She was just 13 when found about the power of a good mascara. From there, decided that was going to use makeup […]
Wanted: Designers for a Long-Term Commitment
I try not to be this person who keeps a nostalgic vision but every time I think about the current status of […]
How to Create a Brand? Step 1 – The Basics
Today we start a series of posts about the step by step to create a fashion brand. From the business model to […]
Time for a Change: the New Fashion Calendar
The autumn/winter 2016-17 season is over and, unsurprisingly, the main subject was the change in the fashion calendar. New York and London […]