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If you have noticed an improvement in Estée Lauder’s makeup ranges in the last couple of years, Tom Pecheux is the one to ‘blame’. Since he was named creative director in 2009, the French makeup artist has transformed the campaigns’ image and has developed a series of products that renewed the interest on the brand, such as Pure Color Gloss, Pure Envy Lipstick and the Bronze Goddess, Surreal Violet and Blue Dahlia collections.
His secret is simply respecting women’s beauty. With this philosophy in mind, Tom joined forces with 2 other upcoming talents in the early 1980s: Carine Roitfeld and Mario Testino. A decade later, they were ruling the fashion world with memorable images, such as the Gucci ads from the Tom Ford era, covers and editorials for Vanity Fair with the likes of Julia Roberts, Charlize Theron and Madonna, plus princess Diana, a defining moment in Pecheux’s career.
In 1999, he was hired by Shiseido with the mission to select colours and textures for The Makeup iconic collection. The job brought the opportunity to travel around the world and meeting real women during the store events. The ability to balance real life and conceptual ideas is what makes Tom a darling in the industry (he is responsible for Derek Lam, Marni, Ralph Lauren and Balmain shows and campaigns). Sexy and chic at the same time, he is what most women want!