Archetypes: The Lover

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Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see that it embodies most of fashion, beauty and luxury brands. Chanel, Dior, Saint Laurent, Versace, Estée Lauder, Lancôme, Revlon, Victoria’s Secret and La Perla are among them. Sensuality and love stories make an immediate […]

Pleasure to Meet: Aerin

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She was raised among cosmetics and fragrances and was the style director of her grandmother’s company for years. It was more than natural for Aerin Lauder to take inspiration from Estée Lauder and create a brand where makeup and fragrances have a key role. Launched in 2011, Aerin reflects the lifestyle of its founder, extending to […]

Who’s Who: Tom Pecheux

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  If you have noticed an improvement in Estée Lauder’s  makeup ranges in the last couple of years, Tom Pecheux is the one to ‘blame’. Since he was named creative director in 2009, the French makeup artist has transformed the campaigns’ image and has developed a series of products that renewed the interest on the […]

Brands We Love: Estée Lauder

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It is hard to think in a cosmetic brand more aspirational than Estée Lauder. The products always come in a luxurious packaging and the campaigns are impossibly glamorous, in the best “American beauty” ideal approach. It all started in 1946, when Estée (born Josephine Esther Mentzer and daughter of Hungarian and Czech immigrants), and her husband, […]