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She was raised among cosmetics and fragrances and was the style director of her grandmother’s company for years. It was more than natural for Aerin Lauder to take inspiration from Estée Lauder and create a brand where makeup and fragrances have a key role. Launched in 2011, Aerin reflects the lifestyle of its founder, extending to accessories and home products. But of course, beauty is the core of the business and worth of your attention!
Built around Essentials that range from lips, cheeks and eyes palette, like the Weekend and Weekday Palettes, the Multi Color for Lips and Cheeks and the Rose Lip Conditioner, it offers smart and classic products, plus brushes and makeup cases. Meanwhile, the fragrance collections are embedded with references from her travels and childhood memories, like the Rose de Grasse, Tangier Vanille and Mediterranean Honeysuckle lines.
Trying any of the products instantly transports you to a stylish and glamourous world surrounded by flowers and pink tones. So, the next time you are at Selfridges or Harrods, go take a look and practice some serious escapism for a couple of minutes!