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Month: July 2016

2016-07-292016-09-06Brands We Love

Brands We Love: Estée Lauder

It is hard to think in a cosmetic brand more aspirational than Estée Lauder. The products always come in a luxurious packaging […]

2016-07-282018-06-07Archetypes

Archetypes: The Sage

The Sage believes that knowledge is never enough. Maybe it is one of the easiest archetypes to define since it is instantly […]

2016-07-272016-09-06Career

Entrepreneurial Lessons: AWAYTOMARS

100% collaborative fashion. This is the goal of AWAYTOMARS, an online platform launched in 2015 by Brazilian economist Alfredo Orobio, focusing on […]

2016-07-252016-09-17Icons & Inspirations

Icon: Kate Moss

She brought a new beauty ideal to fashion, went from heroin chic muse to Playboy bunny and for over 25 years has […]

2016-07-222016-09-06Pleasure to Meet

Pleasure to Meet: Smashbox

    Smashbox has an intimate relationship with fashion and movies. The founders, brothers Davis and Dean, are great-grandsons of Max Factor, […]

2016-07-212018-06-07Archetypes

Archetypes: The Explorer

A person that goes on a journey to find his own identity. That’s the perfect translation of the Explorer archetype. Freedom, independence […]

2016-07-192016-09-09Career

Time for a Change: Modalogia is now Project M

If you were looking for Modalogia but saw a different logo on the top, I can explain: Modalogia is now Project M! […]

2016-07-182016-09-04Trends

Wings of Desire

Who never dreamed about opening their wings and just fly around? Since this is a wish that (still) can’t be true, be […]

2016-07-152016-09-06Who's Who

Who’s Who: Ted Gibson

If you have ever seen the American version of “What not to Wear”, probably knows Ted Gibson. He was responsible for some […]

2016-07-142018-06-07Archetypes

Archetypes: The Innocent

Starting this week, I will talk about each of the 12 archetypes and their application to the fashion and beauty industries. Let’s […]

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