Brands We Love: Estée Lauder
It is hard to think in a cosmetic brand more aspirational than Estée Lauder. The products always come in a luxurious packaging […]
Month: July 2016
Archetypes: The Sage
The Sage believes that knowledge is never enough. Maybe it is one of the easiest archetypes to define since it is instantly […]
Entrepreneurial Lessons: AWAYTOMARS
100% collaborative fashion. This is the goal of AWAYTOMARS, an online platform launched in 2015 by Brazilian economist Alfredo Orobio, focusing on […]
Icon: Kate Moss
She brought a new beauty ideal to fashion, went from heroin chic muse to Playboy bunny and for over 25 years has […]
Pleasure to Meet: Smashbox
Smashbox has an intimate relationship with fashion and movies. The founders, brothers Davis and Dean, are great-grandsons of Max Factor, […]
Archetypes: The Explorer
A person that goes on a journey to find his own identity. That’s the perfect translation of the Explorer archetype. Freedom, independence […]
Time for a Change: Modalogia is now Project M
If you were looking for Modalogia but saw a different logo on the top, I can explain: Modalogia is now Project M! […]
Wings of Desire
Who never dreamed about opening their wings and just fly around? Since this is a wish that (still) can’t be true, be […]
Who’s Who: Ted Gibson
If you have ever seen the American version of “What not to Wear”, probably knows Ted Gibson. He was responsible for some […]
Archetypes: The Innocent
Starting this week, I will talk about each of the 12 archetypes and their application to the fashion and beauty industries. Let’s […]