Entrepreneurial Lessons: Jo Garside, Coach and Founder of Time to Glow
The story may seem familiar: you are unhappy with your job and feeling stuck in life but doesn’t know what to do […]
Author: Mirela de Lacerda
Sustainability for Meaningful Brands
What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of […]
Entrepreneurial Lessons: Cynthia Morrow, Founder and CEO of Covett
Who doesn’t love a beautiful piece of jewellery? But buying something that is pricey and will only be worn maybe a few […]
Why We Buy Brands?
Have you noticed that although there’s no shortage of options to purchase a similar product, we are always inclined to prioritize certain brands? It’s because […]
Entrepreneurial Lessons: Bhavna Malkani, Co-Founder of MeeBox UK
Subscription beauty boxes are nothing new but one entirely dedicated to nails and with specific themes is ground-breaking. That’s the idea that […]
Entrepreneurial Lessons: Mikaela Jackson, Coach and Founder of She Almighty
Some people know what they want to be as grownups very early while others struggle to find a career path and don’t […]
Rewind, Review and Refocus
Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in […]
Entrepreneurial Lessons: Adriana Chede, Jewellery Designer
Follow your instincts! It’s the main advice from jewellery designer Adriana Chede, founder of the namesake brand, created when she was only […]
Entrepreneurial Lessons: Staša Randall, Founder of STAŠA
Many fashion students dream of having their own label one day but having the opportunity to setting it up right after fashion […]
Brand Storytelling and Archetypes
Storytelling is the simple act of telling a story. Something that we do since the dawn of times, when tribes gathered around […]