Mirela de Lacerda, Author at

Entrepreneurial Lessons: Emily Canino, Founder of Doodlemoo

Graphic designer and illustrator Emily Canino is the proof that when you have a clear vision about a product, you shouldn’t miss […]

You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing […]

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Revolutionary in your brand positioning.

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Sage in your brand positioning. More […]

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More […]

The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, […]

What success means to you? Despite the misleading ‘working from an exotic beach, making a revenue of 6 or 7 figures’ model, […]

Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.