Stay True to Your (Brand’s) Heart
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]
Category: Branding
Real Brands vs Perfect Brands
Diverse. Inclusive. Sustainable. Authentic. These are the current magical words to describe any brand willing to be well viewed by consumers. Let’s […]
Retail Apocalypse or Lack of Brand Identity?
“Retail apocalypse” has become a ubiquitous term when we talk about the drastic changes happening on the high street. The latest reports […]
Branding Sources: Books and Podcasts
Here goes a list of books and podcasts that can surely bring some positive ideas and help to prepare yourself for the […]
Sustainability for Meaningful Brands
What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of […]
Why We Buy Brands?
Have you noticed that although there’s no shortage of options to purchase a similar product, we are always inclined to prioritize certain brands? It’s because […]
Brand Storytelling and Archetypes
Storytelling is the simple act of telling a story. Something that we do since the dawn of times, when tribes gathered around […]
Brand Meaning vs Brand Buzz
When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]
Brand Mindset. What’s Yours?
The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, […]
How to Balance the Emotional and Rational Sides in Brand Building
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand […]