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Category: Real Life

2016-08-192016-09-04Real Life

Happy Second Anniversary, London!

London became my home exactly 2 years ago. A dream came true, a project cultivated for a long time that finally was […]

2016-06-302016-09-04Real Life

Brexit: Expectations about the Fashion Industry

Last Friday, I woke up with the sad news that UK chose to leave the European Union. Even though I wasn’t completely […]

2016-05-192016-09-06Real Life

In Search of a (New) Style

I totally believe that the way we dress reflect our personality. Back in Brazil, I was a lecturer in many Personal Style […]

2016-05-182016-09-04Real Life

Tea Etiquette

Yes, it’s true, tea is a big part of the British culture and in every social or professional meeting there will be […]

2016-04-122016-09-04Real Life

The Nineties Are Back. Seriously?

There is a theory that says a trend always comes back 20 years later. So, if in the Nineties the Seventies were […]

2016-01-222016-09-04Products & Treatments, Real Life

Beauty Shopping in London

London may not have Sephora (anyone knows why?) but there is no shortage of stores for beauty lovers (like me) feel at […]

2016-01-062022-05-02Real Life

Dolphin Square: Home Sweet Home

Housing in London is a major challenge. As I said in the survival guide post rents are expensive, the demand is huge and there’s […]

2015-12-172017-12-07Real Life

London Survival Guide

Welcome to London, baby! If you have dreamed about moving to the English capital and now the dream is turning into reality, […]

2015-11-012016-09-04Real Life

I’m Back…

I write this post exactly 3 weeks after submitting my master dissertation and 1 week after coming back from Brazil to see […]

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Recent Posts

  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
  • Retail Apocalypse or Lack of Brand Identity?
  • Branding Sources: Books and Podcasts

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