Vintage Time: Sun In
Sun-In was one of these products that you asked every friend or relative that travelled to the US back in the 80s […]
How to Create a Brand – Step 6: Marketing & Communications
Have you ever thought about how many brands we are exposed to on a daily basis? And how many do you really […]
Brands We Love: Revlon
My all-time favourite nail polishes are from Revlon. The wide colour range and lasting effect (better than Chanel, in my opinion) puts […]
Dream Spas: Amangiri, Utah
Amangiri is a perfect retreat if you dream about holidays in a quiet and isolated place but still don’t want to compromise on […]
How to Create a Brand? Step 5 – Collection Development
Material research, theme definition, order placement, delivery dates… The collection development goes way beyond drawing beautiful sketches (by the way, an uncommon […]
Go Network Yourself
If the simple mention of the word “networking” makes you cringe, I get it. I used to be like that. Networking for […]
The Nineties Are Back. Seriously?
There is a theory that says a trend always comes back 20 years later. So, if in the Nineties the Seventies were […]
Valentino: The $1 Billion Romance
Replace the founder of a brand, especially when he is still alive, is one of the most challenging duties in terms […]
Who’s Who: Charlotte Tilbury
She was just 13 when found about the power of a good mascara. From there, decided that was going to use makeup […]
How to Create a Brand? Step 4 – Production
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, […]