Ideal Consumer vs Real Consumer
Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?
How to Build a Meaningful Brand?
Branding is essential, how can we differentiate ourselves and build a truly meaningful brand? This video is about finding your motivation in […]
How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]
Emotional Branding = Motivation + Meaning + Mindset
We know that the branding process is an emotional one. But unfortunately most of the times we try to rationalise it and forget to focus on […]
The Ideal Customer Myth
Do you know who is your customer? The usual answer is yes, followed by a description too vague or too aspirational. Needless […]
Entrepreneurial Lessons: Veroniek Vermeulen, Founder of Silatha
We all know about the benefits of meditation but incorporating it in our daily lives is not easy. After discovering the practice […]
Entrepreneurial Lessons: Hasna Kourda, Founder of Save Your Wardrobe
How many times have you looked at your wardrobe in the morning and repeated: “I have nothing to wear”, despite having tons […]
Entrepreneurial Lessons: Charly and Caroline, Founders of League of Her Own
So, you decided to have your own business but don’t have a clue about how to start? Charly Lester and Caroline […]
Entrepreneurial Lessons: Lacey Hunter Felton, Founder of Hunter Collective
The concept of co-working spaces is nothing new. But a workspace for freelancers in beauty and fashion, with a fully equipped salon […]
Pleasure to Meet: Weleda
In 1921, when the cosmetic industry couldn’t even imagine the concept of natural beauty, Rudolf Steiner and Ita Wegman joined forces to […]