As many other people, I believe I was introduced to Tarte through its now cult Cheek Stain, a cream blusher celebrated long before beauty blogs were hype. I got mine years and years ago and to be honest, wasn’t impressed. Maybe the colour was too light for my skin tone and the overall effect was stickier than expected (I’m from Brazil so creamy formulas can easily turn into melting formulas thanks to the humidity). Nevertheless, I kept looking for other cosmetics from the brand and ended up with pleasant surprises, such as the primers range.
But, the best thing was finding out that Tarte is a company concerned with environmental and social causes. The founder, Maureen Kelly, who created the brand in 1999 motivated by a lack of natural and diverse makeup offering, have always been committed to use only natural ingredients, (so no parabens, sulphates, synthetic fragrances etc) and is completely against animal testing. Plus, she supports many organisations with the Tarte Gives Back initiative.
Back to the products, the Amazonian Clay Blush, made with rainforest clay, is worth trying, so as the ‘Maracuja’ (passion fruit) range, which includes oils, self-tanners, eye cream, super pigmented lipstick, BB and CC creams. Moreover, the packaging with those cute illustrations is lovely and can be recycled! Natural beauty is really the best….