Archetypal Branding: The Everyperson
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
Tag: brand building
Entrepreneurial Lessons: Andrea Flamini, Managing Partner at Loel & Co.
Timing is everything. For Andrea Flamini it really was. After building a successful career as head of marketing she noticed her priorities […]
Brand Mindset. What’s Yours?
The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, […]
Entrepreneurial Lessons: Mathilde Gauvain, Founder of MYTHYN
After noticing how sensitive her skin has become, Mathilde Gauvin started to make her own cosmetics and bath products. The passion for […]
Entrepreneurial Lessons: Fleurette Mulcahy and Alice Holden, Founders of Attollo Lingerie
Attollo Lingerie was born out of a frustration that lasted for over 10 years! Founders Fleurette and Alice grew up knowing that […]
Entrepreneurial Lessons: NINI Organics
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural […]
What’s Your Brand Motivation?
This is the first question to answer in order to build a meaningful brand, with consistent identity. When you understand what […]
Entrepreneurial Lessons: Mermaid Stories
Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic […]
How to Balance the Emotional and Rational Sides in Brand Building
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand […]