The 5 Essential Steps to Launch a Brand
You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing […]
Tag: brand creation
Entrepreneurial Lessons: NINI Organics
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural […]
Ideal Consumer vs Real Consumer
Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?
How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]
Emotional Branding = Motivation + Meaning + Mindset
We know that the branding process is an emotional one. But unfortunately most of the times we try to rationalise it and forget to focus on […]
Entrepreneurial Lessons: Marie Drago, Gallinée
I discovered Gallinée when I was doing a research for the post about probiotic skincare and immediately were hooked about the science behind […]
How to Create a Brand? Step 5 – Collection Development
Material research, theme definition, order placement, delivery dates… The collection development goes way beyond drawing beautiful sketches (by the way, an uncommon […]
How to Create a Brand? Step 4 – Production
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, […]
How to Create a Brand? Step 3 – The Business Plan
Many people cringe at the simple mention of a Business Plan, thinking it is one of the most complicated things to do. […]