You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing is to build a strong business from day one. To simplify your entrepreneurial journey, here are 5 essential steps that need to be completed before the launching date: Market research: do an extensive […]
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural and organic ingredients in a range of skincare, bath and makeup products (the Glow Illuminator is like sunshine in a bottle!) that prove that natural beauty can also be fun and glamorous. In this […]
Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands More about Jung’s archetypes here:
We know that the branding process is an emotional one. But unfortunately most of the times we try to rationalise it and forget to focus on a key issue: the motivation behind the brand. What will motivate consumers to buy your product? How do you want them to feel? What emotions and attitudes would you like to be associated with? These […]
I discovered Gallinée when I was doing a research for the post about probiotic skincare and immediately were hooked about the science behind the products and the fact that the brand, launched about 2 months ago, was funded by a Kickstarter campaign. That’s an entrepreneurial story worth sharing! So, this week I met the lovely Marie […]
Material research, theme definition, order placement, delivery dates… The collection development goes way beyond drawing beautiful sketches (by the way, an uncommon task in a designer’s everyday real life) and it is one of the crucial stages to be sorted out as it is linked to internal and external factors that can jeopardize the whole […]
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, let’s focus on the production, the most challenging part of the process as it requires a lot of planning, negotiation skills and a good dose of patience. First things first: who is going […]
Many people cringe at the simple mention of a Business Plan, thinking it is one of the most complicated things to do. It’s not! Besides directing your company towards its goals, it is essential to have one when you go after loans or investors. To make things easier, let’s talk it through: A typical business […]