business strategy

Stay True to Your (Brand’s) Heart

December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]

In today’s overcrowded market, we can agree that brand loyalty is a massive challenge which doesn’t mean you shouldn’t aim to have […]

What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of […]

Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in […]

Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?

Many people cringe at the simple mention of a Business Plan, thinking it is one of the most complicated things to do. […]