Stay True to Your (Brand’s) Heart
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]
Tag: business strategy
How to Keep Consumers Engaged
In today’s overcrowded market, we can agree that brand loyalty is a massive challenge which doesn’t mean you shouldn’t aim to have […]
Sustainability for Meaningful Brands
What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of […]
Rewind, Review and Refocus
Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in […]
Ideal Consumer vs Real Consumer
Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?
How to Create a Brand? Step 3 – The Business Plan
Many people cringe at the simple mention of a Business Plan, thinking it is one of the most complicated things to do. […]