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Tag: business strategy

2019-12-112019-12-11Branding

Stay True to Your (Brand’s) Heart

December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]

2019-07-032019-07-03Cases & Strategies

How to Keep Consumers Engaged

In today’s overcrowded market, we can agree that brand loyalty is a massive challenge which doesn’t mean you shouldn’t aim to have […]

2019-04-05Branding, Cases & Strategies

Sustainability for Meaningful Brands

What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of […]

2018-12-012018-11-28Career

Rewind, Review and Refocus

Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in […]

2018-05-10Videos

Ideal Consumer vs Real Consumer

Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?

2016-03-312018-11-29Business

How to Create a Brand? Step 3 – The Business Plan

Many people cringe at the simple mention of a Business Plan, thinking it is one of the most complicated things to do. […]

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  • Stay True to Your (Brand’s) Heart
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