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Tag: business strategy

Stay True to Your (Brand’s) Heart

Posted 2019-12-112019-12-11 Mirela de LacerdaLeave a commentPosted in Branding

December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the time to think about it yet, or is planning to do it only after Christmas or early January. Regardless of your timing, it is tempting to look at the latest market trends and […]

How to Keep Consumers Engaged

Posted 2019-07-032019-07-03 Mirela de LacerdaLeave a commentPosted in Cases & Strategies

In today’s overcrowded market, we can agree that brand loyalty is a massive challenge which doesn’t mean you shouldn’t aim to have your consumer engaged at every opportunity. But…How to do it? First and foremost, be very clear about what the brand is, what it stands for and show that you really care about them. […]

Sustainability for Meaningful Brands

Posted 2019-04-05 Mirela de Lacerda1 CommentPosted in Branding, Cases & Strategies

What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of naturally sourced ingredients, biodegradable fabrics, recycled materials, transparent supply chain, second-hand/vintage pieces…  It can be a few or all of those things together. On the other hand, we know that the best sustainable […]

Rewind, Review and Refocus

Posted 2018-12-012018-11-28 Mirela de LacerdaLeave a commentPosted in Career

Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in 2019. But let’s be realistic: you don’t need to do it all at once and definitely don’t need to set unreachable goals. Let’s be reasonable here. Start by rewinding a little bit and […]

Ideal Consumer vs Real Consumer

Posted 2018-05-10 Mirela de LacerdaLeave a commentPosted in Videos

Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?

How to Create a Brand? Step 3 – The Business Plan

Posted 2016-03-312018-11-29 Mirela de Lacerda1 CommentPosted in Business

Many people cringe at the simple mention of a Business Plan, thinking it is one of the most complicated things to do. It’s not! Besides directing your company towards its goals, it is essential to have one when you go after loans or investors. To make things easier, let’s talk it through: A typical business […]

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