Archetypes: The Lover

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Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see that it embodies most of fashion, beauty and luxury brands. Chanel, Dior, Saint Laurent, Versace, Estée Lauder, Lancôme, Revlon, Victoria’s Secret and La Perla are among them. Sensuality and love stories make an immediate […]

Who’s Who: Lisa Eldridge

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If you have not watched one of Lisa Eldridge’s tutorials (really?), prepare to get addicted! I’m obsessed with her videos not only because of the impeccable techniques, but for the super clean white backdrop, her calm demeanour and 0 affection to speak and explain every trick in simple, versatile and possible leaks… Ahhhh!!! By now, […]