How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
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Archetypes: The Innocent
Starting this week, I will talk about each of the 12 archetypes and their application to the fashion and beauty industries. Let’s […]
Who’s Who: Guido Palau
Like Pat McGrath, Guido Palau has so much prestige in the industry that he also got a cartoon for the Barney’s video in […]
Inspiration: Pink Blusher
Blusher is an absolute essential item in my makeup. Seriously, I’d rather go out without mascara than blusher, and the pink tones […]
Who’s Who: Pat McGrath
She is so famous that Disney made a cartoon of her in the video of its partnership with Barneys, in 2012. In […]
What is the Identity of Your Brand? – Part 2
I have already talked about the importance of establishing an emotional bond with consumers and how a well-defined identity is essential to […]
What is the Identity of Your Brand?
What brands like Coca-Cola, Starbucks, Apple, Disney and Chanel have in common? Not just a very clear identity, easy to recognize and […]
Brands We Love: M.A.C
Anyone who knows a little bit about makeup is aware that M.A.C is one of the best brands in the world. Buying […]