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Author: Mirela de Lacerda

2016-03-232016-09-03Thinking Fashion

Good Bye, Vogue

Once upon a time, there was a girl that loved fashion magazines, particularly American Vogue. To find out who was on the […]

2016-03-222017-03-28Brands We Love

Brands We Love: Clinique

To look at those mint-green packaging is a reminder of Clinique’s role in my skin care. I still remember the first time […]

2016-03-212016-09-04Cases & Strategies

Open Letter to Miuccia Prada

  Dear Miuccia, I would like to start this letter by saying that you are one of the reasons I have a […]

2016-03-182016-09-04Beauty Dilemmas

Beauty Dilemmas: Hair vs Weather

You know that beautiful, smooth, shining, silky and bouncing hair from shampoo commercials? For me it has always been perfectly achiavable. That’s […]

2016-03-172016-09-04Business

How to Create a Brand? Step 1 – The Basics

Today we start a series of posts about the step by step to create a fashion brand. From the business model to […]

2016-03-162016-09-04Career

The Guide to Master a Fashion MA

Thinking of going abroad to get an MA degree in fashion? Then this post is for you! The tips come from my […]

2016-03-152016-09-18Who's Who

Who’s Who: Pat McGrath

She is so famous that Disney made a cartoon of her in the video of its partnership with Barneys, in 2012. In […]

2016-03-142016-09-04Thinking Fashion

Time for a Change: the New Fashion Calendar

The autumn/winter 2016-17 season is over and, unsurprisingly, the main subject was the change in the fashion calendar. New York and London […]

2016-03-102016-09-04Fashion Shows

Top 10 Collections of Autumn/Winter 2016-17

Valentino: it’s like going into a fashion fairy tale and never want to wake up. Maria Grazia Chiuri and Pierpaolo Piccioli found […]

2016-03-102016-09-04Thinking Fashion

It’s in the Bag

A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value […]

Posts pagination

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Recent Posts

  • Stay True to Your (Brand’s) Heart
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