Entrepreneurial Lessons: Mathilde Gauvain, Founder of MYTHYN
After noticing how sensitive her skin has become, Mathilde Gauvin started to make her own cosmetics and bath products. The passion for […]
Author: Mirela de Lacerda
Entrepreneurial Lessons: Fleurette Mulcahy and Alice Holden, Founders of Attollo Lingerie
Attollo Lingerie was born out of a frustration that lasted for over 10 years! Founders Fleurette and Alice grew up knowing that […]
Entrepreneurial Lessons: NINI Organics
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural […]
What’s Your Brand Motivation?
This is the first question to answer in order to build a meaningful brand, with consistent identity. When you understand what […]
Entrepreneurial Lessons: Mermaid Stories
Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic […]
Entrepreneurial Lessons: Carolyn Newman, Hair Colour and Education Consultant
Carolyn Newman loves the technical aspect of hair colouring but she also loves educating young hairdressers about the science and art of […]
Entrepreneurial Lessons: Dr.Om Prawarisa, Founder of OM Skincare
Dr. Om Prawarisa is one of these people who knows what they want to do with their lives since childhood: to create […]
How to Balance the Emotional and Rational Sides in Brand Building
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand […]
Entrepreneurial Lessons: Andy Jefferies, Co-Founder of Dock & Bay
Reinventing the beach towel. That was the quest of two friends that loved to travel the world and wanted to create a […]
Entrepreneurial Lessons: Angela Ene, Founder and CEO of Modafirma
Everybody is talking about sustainability in fashion but it is still hard to find spaces that sell a good selection of ethical […]