Mirela de Lacerda

Ideal Consumer vs Real Consumer

Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?

Branding is essential, how can we differentiate ourselves and build a truly meaningful brand? This video is about finding your motivation in […]

What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]

We know that the branding process is an emotional one. But unfortunately most of the times we try to rationalise it and forget to focus on […]

Do you know who is your customer? The usual answer is yes, followed by a description too vague or too aspirational. Needless […]

We all know about the benefits of meditation but incorporating it in our daily lives is not easy. After discovering the practice […]

How many times have you looked at your wardrobe in the morning and repeated: “I have nothing to wear”, despite having tons […]

So, you decided to have your own business but don’t have a clue about how to start? Charly Lester and Caroline […]

The concept of co-working spaces is nothing new. But a workspace for freelancers in beauty and fashion, with a fully equipped salon […]

In 1921, when the cosmetic industry couldn’t even imagine the concept of natural beauty, Rudolf Steiner and Ita Wegman joined forces to […]