Archetypes & Branding: The Explorer
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More […]
Tag: branding
Brand Mindset. What’s Yours?
The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, […]
Archetypes & Branding: The Innocent
Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.
What’s Your Brand Motivation?
This is the first question to answer in order to build a meaningful brand, with consistent identity. When you understand what […]
How to Balance the Emotional and Rational Sides in Brand Building
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand […]
How to Build a Meaningful Brand?
Branding is essential, how can we differentiate ourselves and build a truly meaningful brand? This video is about finding your motivation in […]
Emotional Branding = Motivation + Meaning + Mindset
We know that the branding process is an emotional one. But unfortunately most of the times we try to rationalise it and forget to focus on […]
The Ideal Customer Myth
Do you know who is your customer? The usual answer is yes, followed by a description too vague or too aspirational. Needless […]
Archetypes: The Ruler
Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All […]
Archetypes: The Creator
The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there […]