Stay True to Your (Brand’s) Heart
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]
Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and […]
Are you planning to launch a business? Before going ahead with the idea, here is a quick guide with 3 essential questions […]
Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in […]
Follow your instincts! It’s the main advice from jewellery designer Adriana Chede, founder of the namesake brand, created when she was only […]
Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) […]
Graphic designer and illustrator Emily Canino is the proof that when you have a clear vision about a product, you shouldn’t miss […]
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural […]
This is the first question to answer in order to build a meaningful brand, with consistent identity. When you understand what […]
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand […]