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Tag: business development

2019-12-112019-12-11Branding

Stay True to Your (Brand’s) Heart

December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]

2019-05-302019-05-30Career

Entrepreneurial Lessons: Vilija Buteniene, Co-Founder of Huedash

Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and […]

2019-05-092019-05-09Business, Fashion

3 Essential Questions to Answer Before Launching a Business

Are you planning to launch a business? Before going ahead with the idea, here is a quick guide with 3 essential questions […]

2018-12-012018-11-28Career

Rewind, Review and Refocus

Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in […]

2018-11-23Career

Entrepreneurial Lessons: Adriana Chede, Jewellery Designer

Follow your instincts! It’s the main advice from jewellery designer Adriana Chede, founder of the namesake brand, created when she was only […]

2018-10-292018-10-25Career

Entrepreneurial Lessons: Priscilla, Founder of Women of Power UK

Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) […]

2018-09-192018-09-19Career

Entrepreneurial Lessons: Emily Canino, Founder of Doodlemoo

Graphic designer and illustrator Emily Canino is the proof that when you have a clear vision about a product, you shouldn’t miss […]

2018-07-16Career

Entrepreneurial Lessons: NINI Organics

NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural […]

2018-07-02Archetypes

What’s Your Brand Motivation?

  This is the first question to answer in order to build a meaningful brand, with consistent identity. When you understand what […]

2018-06-072018-07-02Branding, Cases & Strategies

How to Balance the Emotional and Rational Sides in Brand Building

We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand […]

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Recent Posts

  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
  • Retail Apocalypse or Lack of Brand Identity?
  • Branding Sources: Books and Podcasts

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