December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the time to think about it yet, or is planning to do it only after Christmas or early January. Regardless of your timing, it is tempting to look at the latest market trends and […]
Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and not always find what we want. Enters Huedash, a customer engagement tool that help brands turn customers into active, authentic and relatable influencers. It’s simply the future of e-commerce, as its co-founder Vilija […]
Are you planning to launch a business? Before going ahead with the idea, here is a quick guide with 3 essential questions to be answered in order to evaluate your growth potential: 1- What kind of business are you building? – Lifestyle business: it can be based on a hobby or something you have learned/trained for […]
Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in 2019. But let’s be realistic: you don’t need to do it all at once and definitely don’t need to set unreachable goals. Let’s be reasonable here. Start by rewinding a little bit and […]
Follow your instincts! It’s the main advice from jewellery designer Adriana Chede, founder of the namesake brand, created when she was only 18. In this interview she talks about how her relationship with jewellery is intertwined with her family history, the challenges of starting over in London and why listening to your intuition makes all […]
Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) came to founder Priscilla. On the online platform The ConveHERsation, contributors talk about love, relationships, career, feminism and lifestyle, and the discussion continues on the podcast and at regular events to promote honest […]
Graphic designer and illustrator Emily Canino is the proof that when you have a clear vision about a product, you shouldn’t miss the chance to create a business. As the founder and managing director of Doodlemoo, a platform for art prints and accessories and design studio Loro, she turned the dream of being you own […]
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural and organic ingredients in a range of skincare, bath and makeup products (the Glow Illuminator is like sunshine in a bottle!) that prove that natural beauty can also be fun and glamorous. In this […]
This is the first question to answer in order to build a meaningful brand, with consistent identity. When you understand what are the emotions and feelings that drive your consumer, the process of brand development becomes simpler and straight-forward. There are 4 great motivational needs we experience throughout our lives, as human-beings and as […]
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand the motivation and meaning behind the brand. But in the process of building a business, the balance between the rational and the emotional sides is the pathway to succeed. The journey usually begins […]