2018-08-062018-08-06Branding Brand Mindset. What’s Yours? The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, […]
2016-09-092016-09-03Who's Who Who’s Who: Peter Phillips The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and […]
2016-09-032019-06-21Archetypes Archetypes: The Lover Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see […]
2016-05-172016-09-04Trends How Chanel 2.55 Bag Inspired a Trend When Chanel created the iconic 2.55 bag, all she wanted was to free a woman’s hand from holding clutches. The rectangular, quilted model, […]
2016-03-102016-09-04Thinking Fashion It’s in the Bag A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value […]
2016-01-222016-09-04Products & Treatments, Real Life Beauty Shopping in London London may not have Sephora (anyone knows why?) but there is no shortage of stores for beauty lovers (like me) feel at […]
2015-11-242016-09-04Vintage Time Vintage Time: Chanel Vamp Long before Jade and Particulière, in fact, long before the madness about nail polish existed, it already had a waiting list. […]
2012-04-192016-09-05Archetypes The Essence of Chanel Anyone who knows a little bit of fashion history is aware of Coco Chanel’s trajectory: an orphan girl who was abandoned in […]