The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, tangible elements. From logo to product range going through colour palette, website design, packaging and tone of voice, just to name a few, everything the brand makes must be connected to its core values and […]
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and Particulière nail polishes, don’t you? Well, Peter was the responsible for creating the colours that changed the market forever, but long before that, he was working his brushes in a very particular way. […]
Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see that it embodies most of fashion, beauty and luxury brands. Chanel, Dior, Saint Laurent, Versace, Estée Lauder, Lancôme, Revlon, Victoria’s Secret and La Perla are among them. Sensuality and love stories make an immediate […]
When Chanel created the iconic 2.55 bag, all she wanted was to free a woman’s hand from holding clutches. The rectangular, quilted model, with gold chain straps turned into a classic. However, along the tweed tailleur, for decades it was associated with rich and elegant ladies who lunch and even though it was very chic, wasn’t […]
A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value increasing more than 500% in the last 35 years, following a study by Baghunter. I don’t know if the report is accurate, but it made me think about the relevance of handbags for […]
London may not have Sephora (anyone knows why?) but there is no shortage of stores for beauty lovers (like me) feel at home. After an ‘extensive’ research and a few shopping trips, I narrowed down my top places in the city. Liberty: as a department store that doesn’t feel like one, it is a great […]
Long before Jade and Particulière, in fact, long before the madness about nail polish existed, it already had a waiting list. Uma Thurman wore it in “Pulp Fiction” and Madonna chose it for “Take a Bow” video. Chanel Vamp, a wine hue that blends black and red perfectly, is the classic of classics, one […]
Anyone who knows a little bit of fashion history is aware of Coco Chanel’s trajectory: an orphan girl who was abandoned in a nunnery by her father, she aspired to be a singer, but her skills as seamstress ended up opening the doors to a new and prestigious life, and to change forever the way […]