What is the Identity of Your Brand?
What brands like Coca-Cola, Starbucks, Apple, Disney and Chanel have in common? Not just a very clear identity, easy to recognize and […]
Author: Mirela de Lacerda
I’m Back…
I write this post exactly 3 weeks after submitting my master dissertation and 1 week after coming back from Brazil to see […]
Brands We Love: M.A.C
Anyone who knows a little bit about makeup is aware that M.A.C is one of the best brands in the world. Buying […]
Don’t miss our next event
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A day at the office
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Just a simple post
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Beauty Dilemmas: Water Quality – Part 2
I’ve already told you here about my dilemma with the effects of water on the hair and skin. Before moving to London […]
Sound Branding
Sensory experiences in retail are not new. Lighting, ambiance, aromas and music that help build up the brand universe are practices that […]
My Burberry: My London Smell
On my first days in London I noticed that my current fragrance, Daisy Eau so Fresh, from Marc Jacobs, was very fresh […]
London Wishlist: Skincare
One of my biggest dilemmas before moving to London was to bring or not my cosmetics. I knew I would be crazy […]